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Women in Sport

The sport industry is undergoing profound change. Women, as both athletes and fans, are far more present today than at any previous point in history. At the same time, women and girls continue to suffer discrimination on the field and in the head office, in the prize money they’re offered and the media coverage they receive.

 

The sooner women sports professionals are treated equally, the sooner the industry — and society as a whole – can reap the rewards. “Sport can be a force to amplify women's voices and tear down gender barriers and discrimination,” explains Lakshmi Puri, UN Assistant Secretary-General and UN Women Deputy Executive Director. “Women in sport defy the misperception that they are weak or incapable. Every time they clear a hurdle or kick a ball, demonstrating not only physical strength but also leadership and strategic thinking, they take a step towards gender equality.”

 

Gender equality is long overdue in professional sport. The future of sport belongs to women. 

 

In 2016 the Women’s Forum for the Economy & Society is launching the Women in Sport Initiative, beginning with a dedicated program at the 2016 Women’s Forum Global Meeting in Deauville, France.