We are told that successful brands are purpose-driven and make a strong emotional connection to their customers. So how to create products and services to make these connections and maintain them over time? This workshop gives a first experience in applying new design thinking to understand unarticulated or overlooked customer emotions, and drawing on this understanding to create valuable new products and services. The example to be used will be innovation in retail banking, but the learning applies to a variety of other business areas.

FACILITATOR:
Mark Zeh, Writer & Educator, Consulting in Innovation and Project Management