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ICICLE - Made in earth

24.02.2020

Founded in Shanghai in 1997, ICICLE is a major player in the high-end ready-to-wear market (270 stores, 70 cities, 290M€ turnover) and a pioneer of natural and durable fashion.

More than two decades ago, ICICLE started paving a new way for global fashion by creating a timeless wardrobe based on an “eco-luxury” positioning. Known for its “Made in Earth” approach, ICICLE gives a modern take on the ancient philosophy of harmony between Man and Nature. High-quality natural fabrics, zero dye or plant-dyed garments are enhanced in a minimal and contemporary style meeting the aspirations of new urban generations who value comfort, elegance and ethics. It’s a new “Natural Way” of crafting fashion.

ICICLE opened its first international flagship in the prestigious “Triangle d’or” of Paris, located at 35 avenue George V. A four-floored immaculate haven with a surface of nearly 500m2 , presenting ICICLE’s women, men and accessories collections and a cultural space (bookstore, ceramics, art) to share the brand’s aesthetics and values.

Being a partner of Women’s Forum since 2018, ICICLE’s purpose is to offer to business leaders a “conscious elegance” that resonates with our time, using fashion as medium to shape a better society.

 

French version of the press release here