Online Hub (Discovery Space)
Oct 23, 2024
2:20 PM2:55 PM
NC
Natalia Cazcarra
HER
CEO
Description
Natalia Cazcarra is an economist by training (UAM, Dauphine Paris IX, IESE) and an advertising professional by vocation. After more than 20 years in the top creatives agencies, she discovered that what she is really passionate about, and what brings her training and passion together, is her deep understanding of female consumers; what economists define as Market Demand.This is why in 2021 she founded Her, that is at present a strategic consultancy specialized in female consumers, obsessed with unbiased women data and the return on female competitive advantage-
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