Guayente Sanmartin

HP

SVP Personal Systems Marketing

Biography

Guayente Sanmartin is Senior Vice President of Personal Systems Marketing at HP Inc. In this role, she leads the global marketing strategy for HP's Personal Systems business, driving brand growth, customer engagement, portfolio positioning, and go-to-market excellence across commercial and consumer gaming segments. She is focused on delivering customer-centric innovation, accelerating market leadership, and strengthening HP's position at the forefront of the future of work. A seasoned global executive with a track record of business transformation and innovation, Guayente has held leadership roles spanning product management, engineering, services, operations, and general management. Throughout her career, she has consistently delivered strong business performance while leading organizations through periods of significant technology disruption and growth. Prior to her current role, Guayente served as Senior Vice President and Division President of HP's Commercial Systems and Display Solutions business, where she was responsible for the strategy, development, and execution of HP's commercial PC and display portfolio. During her tenure, she helped deliver record business results and played a key role in defining and launching the AI PC category, advancing HP's vision to lead the future of work through artificial intelligence and next-generation computing experiences. Previously, Guayente was Global Head and General Manager of HP's 3D Multi Jet Fusion Business, overseeing technology, operations, commercial activities, and new business incubation initiatives. Her leadership journey also includes executive roles across HP's Large Format Printing, Consumer Services, and Commercial Desktop businesses, where she championed several industry-first innovations, including HP's first subscription-based business model and the company's first PC designed specifically for meeting-room environments. Guayente began her career at HP as an R&D engineer in the Large Format Printing business and has since held a variety of leadership positions across Europe, Asia, and the United States. Her global perspective and deep understanding of technology markets have enabled her to lead diverse teams and deliver impactful business outcomes across multiple industries and regions. Passionate about innovation, leadership development, and fostering inclusive cultures, Guayente is a strong advocate for empowering women in technology and business. She has helped establish internal women's leadership networks at HP and is a frequent speaker at universities, industry events, and leadership forums, where she shares insights on innovation, career growth, and leading through change. Guayente holds a master's degree in Telecommunications Engineering from the Universitat Politècnica de Catalunya in Barcelona, Spain, and a PDD executive management degree from IESE Business School. She has also completed executive education programs at Harvard University focused on innovation and product marketing.