IEH

Insaff El Hassini

Ma juste valeur

Forbes Woman 2025 | Founder of Ma Juste Valeur® | Championing Women’s Economic Empowerment Through Negotiation

Biography

Insaff El Hassini is an international banking lawyer and the founder of Ma Juste Valeur®, a coaching and training company empowering women to master the art of salary negotiation. With an international career spanning several continents, she has trained over 5,000 women worldwide to claim their fair value in the workplace. Named a Forbes Woman 2025, Insaff is also the host of the #1 podcast in France and Europe on salary negotiation, Ma Juste Valeur® (English: My Fair Value), and the co-author of the bestselling books Aux Thunes, Citoyennes! and 50 Phrases pour négocier votre prochaine augmentation — two practical guides helping women negotiate their pay, build wealth, and invest with confidence. She lives in Paris with her husband and their two children.

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